Cumberland Council has joined forces with Cumbria Tourism for a new campaign to promote Adventure for Everyone.
Backed by UK Government’s Shared Prosperity funding, the campaign will support businesses in the Carlisle, The Western Lake District and Coast areas to assist them in becoming more accessible for visitors with access needs, both visible and invisible.
The project ties in with Cumberland Council’s ambition to place health and wellbeing at the centre of its strategy for autumn/winter 2024 and beyond, by providing workshops and practical support for businesses to become more accessible and to help them update or develop new access information for their visitors.
Alongside the business support offered, a marketing and PR campaign will provide inspiring content for both businesses and visitors. For businesses it will be to encourage them to grow and develop their services and the information they provide so that they can welcome every type of visitor.
For visitors, the aspirational content will show exactly what is possible when it comes to their next break, showcasing everything from places to stay and dine through to ideas for adrenaline activities which are safe and welcoming for them to participate in.
Further information for businesses can be found at https://www.cumbriatourism.org/campaigns/adventure-for-everyone/ While visitors can go to https://www.visitlakedistrict.com/explore/access-for-all for guidance for their next holiday or day trip.
Comments